Lambpro founder, Tom Bull, says the industry is falling behind when it comes to provenance.
Provenance on the menu: Lambpro general manager, Tom Bull, spoke about the importance of value-based marketing in the lamb industry, on a panel at LambEx alongside Victorian livestock producer, Mark Wooton, and journalist Stan Grant. Credit: Claire Harris.
WHILE opportunity is rife to tell a good story about lamb, Lambpro founder and general manager, Tom Bull, says the industry is falling behind when it comes to communicating that provenance – and the resulting...
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