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New beef and lamb ad launched to boost summer consumption

MLA releases new ad, featuring sporting legends Sam Kekovich and Sam Thaiday, to promote red meat.

Staff Writer
 MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

A new marketing campaign released today by Meat & Livestock Australia (MLA) sees these two meats paired for the first time to highlight their value to Australian shoppers.  The ad features "lambassador"...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

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Research Report: Succession Planning (December 2024)

This month's research report, compiled with the input of John White, Rural Generations, is a great resource for succession planning. A key message from the report is to start succession planning as soon as possible.

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Research Report: Field Days Wrap (November 2024)

Kondinin Group's research team has the low down on the latest gear that was on show at various field days held around the country in the past few months.

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Research Report: Trailing Sheep Feeders (October 2024)

Trailing sheep feeders are on the menu for Kondinin Group's October Research Report with nine popular models covered.

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Research Report: Livestock Management Software (September 2024)

Kondinin Group's September Research Report looks at a range of livestock management software platforms which can make life a lot easier when it comes to efficient sheep and cattle production.