ON-FARM

OPINION: Familiarisation proves an effective marketing strategy

IT is fair to say that Bushwhacker is quite familiar with industry and consumer marketing initiatives that have been deployed with some success in the past, and maintains a healthy interest in new promotional ideas in the agricultural space, but one campaign caused me to pay particular attention this month.

Bushwhacker
OPINION: Familiarisation proves an effective marketing strategy

Over the years I have had cause to get involved in a wide variety of marketing, from innovative new media campaigns, tried and true brand-building activities or even the severely out-of-date half page...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

editions

Research Report: Livestock Management Software (September 2024)

Kondinin Group's September Research Report looks at a range of livestock management software platforms which can make life a lot easier when it comes to efficient sheep and cattle production.

editions

Research Report: Grain Storage (August 2024)

This month's Research Report from Kondinin Group looks at the benefits and challenges associated with ground level storage with a focus on growers who have done it successfully.

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Research Report: Grouper Bins (July 2024)

This month's Research Report from Kondinin Group looks at a range of Australian-made grouper bins which can make a big difference when it comes to input logistics on the farm.

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Research Report: Carbon Calculators (June 2024)

Farming Ahead's June Research Report compares two carbon calculators which can be used by grain growers.