MACHINERY

Croplands expands network in Western Australia

Croplands has purchased the Hebbermann family's Sonic Boomsprays business in WA.

Staff writer

This article is 2 years old. Images might not display.

The acquisition of Sonic follows the expansion of Croplands' Adelaide manufacturing site, announced earlier this year.

Sonic was established by Max and Lynette Hebbermann in 1995 with an aim to produce premium quality spraying equipment for the broadacre spraying industry. The company specialises in sprayers fitted with cable-suspended, hydraulic booms.

Croplands general manager, Sean Mulvaney, said Croplands and Sonic have built a strong relationship over the past four years, having collaborated on the development and commercialisation of the WEED-IT Sonic sprayer range.

"We see Sonic as a perfect fit for Croplands as the companies share many values including quality, integrity, resourcefulness and an ongoing industry commitment to produce spraying solutions that deliver efficiency and long-term sustainability for growers," Mulvaney said.

"Croplands also started as a family business and while we've grown a lot over 50 years, we are still guided by the same strong family values and a respect for the challenges faced by our customers.

"The acquisition of Sonic will increase Croplands' capacity to bring WEED-IT equipped sprayers to market and also accelerate market access for the wider Sonic product range through Croplands' extensive sales, distribution and service network."

The Hebbermanns will transition away from the business, however their children Shanon and Kandi will remain, as will all other Sonic staff.

Settlement will be completed later this month and the business will continue to operate out of the Sonic factory at Narembeen, WA.

"We are incredibly excited and confident in this acquisition and the positive impact it will have on the Croplands business as a whole," Mulvaney said.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

editions

Research Report: Large Square Baler Testing (March 2025)

This month Kondinin Group has capacity tested four high-density, large square balers in what is believed to be a first for Australia. Balers from Krone, Kuhn, Massey Ferguson and New Holland were put through their paces, working in windrowed straw.

editions

Research Report: Rural Communications (February 2025)

With the departure of 3G technology and the emergence of 5G and satellite options, there are significant changes on the connectivity horizon. This month Kondinin Group engineers Ben White and Josh Giumelli investigate what is the best way to stay connected in regional and remote areas.

editions

Research Report: Chaser Bins (January 2025)

Chaser bins play a vital role when it comes to on-farm grain logistics. The January Research Report features a comprehensive round up of the latest chaser bins of 30 tonnes-plus capacity.

editions

Research Report: Succession Planning (December 2024)

This month's research report, compiled with the input of John White, Rural Generations, is a great resource for succession planning. A key message from the report is to start succession planning as soon as possible.